Tell us about your business
Why should your customers buy from you rather than a competitor?
What is your typical sales process/cycle? e.g. customer calls, fills in form, then sets apointment etc
What are the short term and long term goals of your company?
What product or service would you like to sell more of?
What is the average lifetime value of a customer?
Who is your ideal client?
What knowledge of SEO exists within the company? (A lot, a little, none)
Have you had previous SEO on your site? If so, what was your investment level? (under £500, over £500, over £1000 per month).
Write as many keywords you can think of that you would like to target online. e.g. East london plumbers.
Please list radius and specific cities you would like to target. If your targetting national just type in 'United Kingdom'.
How many additional customers would you like the acquire each month? Please state a number.
Are you doing any other forms of marketing? e.g. SEO, PPC, Social Media, Offline - Print, Radio, Media
What has been your most effective advertising method?
What has been your least effective advertising method?
Do you offer any special promotions to new customers? If so, what are they?
Who is your competition?
What is your budget range for gettting new customers?
What is your biggest concern working with a company for online marketing?
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